Web Essentials

Book this seminar for your company, group or association
call for details!

Background | Testimonials | Registration and Details
Other Seminars

click to enlarge

Q: Finding it hard to reach out to clients with your existing web site or on-line presence?
Q: Do you need a web site but you don't know where to start?

A: Reaching out to clients over the Internet... there is an easier way!

Announcing a series of Learning Seminars/Workshops taking place in Ottawa on making full use of the Internet to find and reach out to clientele, new and old.

The Reaching Out to Clients Over the Internet series of seminars/workshops to be held in Ottawa, is for anyone who has a web site, is planning a web site or creates web sites. Julian Luckham of Dedicated Desktop Creative Services is presenting this series of seminars that will help participants understand how to make full use of the internet to find and reach out to clients and customers, new and old. No prerequisites or prior knowledge is required.

"Web Essentials", is an introductory three hour seminar. There is no hands-on element to this seminar, so there will be no computers provided, but feel free to bring your laptop if you wish.

In Web Essentials you will learn valuable tips about Web Site Presentation, Structure, Navigation, and Content. You will hear discussions about working with a designer and how to make the process more satisfying and cost effective. You will also learn about Optimizing your Web site for higher Search Engine Ranking, including the one most important thing you can do to increase your ranking. Try searching Google for "Ottawa Designer" and see exactly what optimizing can do for your Web site! This evening seminar will also touch on the many ways of using other internet resources to network, and to buy, sell and even create products on-line. A variety of new and exciting Web 2.0 tools are used throughout this seminar.

This three hour seminar will include discussions on...

• What a Web site is, and what it can be!
• Tips on Registering and Hosting a Domain
• Presentation - the impression your Web site gives, the look, the feel, and the style of your Web site
• Structure - the html code and various technology your site can use
• Navigation - internal/external links, windows, menu's, sub-menus, directories and/or site maps
• Content - the editorial or marketing, your words and pictures, graphics, logos, etc.
• The evolution of Web sites
• Web Site Design, Build it and they will come?
• Web Site Design, Build it right... and they will come, they will stay and they will come back... with friends!
• Home Page Litmus test - what should be on your Home Page
• Web Site Litmus Test - what should be on every page

• Do it yourself... Brain Surgery!!
• The role of a Web Designer
• Designers vs Developers
• Working with a Web Designer to make the process more satisfying and cost effective
• Cost of a Web site and how to reduce your costs
• Maintaining a Web site
• Software, Training, Outsourcing
• Content Management Systems (CMS) or Adobe Contribute

• Search Engine Optimization (SEO) - Optimizing your Web site for higher Search Engine Ranking
• Findability - Active Search Engine registration vs Passive Search Engine registration
• SEO considerations
• Networking on-line
• eCommerce

• Question/Answer period*

*All participants are asked to submit questions at the time of registration to assure all questions can be answered quickly and accurately within the time available. Additional questions are welcomed and will be answered if time allows. Any unanswered questions will be answered through our Blog: A Passion for Creativity.

Background

Julian Luckham has been operating Dedicated Desktop Creative Services since 1985. In addition to providing services in Graphic Design and Web Design through his company, Julian has also provided training since 1990, having taught and designed courses for the Vancouver Community College (VCC) and the International Academy of Design and Technology (IADT) in Ottawa, as well as other smaller private schools. The Computer Graphics program at IADT, which he taught and helped developed, has been recognized by Industry experts attending the Program Advisory Board as the best Graphic Design program in the industry. Students and training clients have included print shops, design studios, government agencies, post secondary institutions, as well as individuals embarking on a new career or wanting to upgrade their computer skills.

Over the years, Julian has also presented seminars and workshops for private companies and the general public on subjects such as “The Apple Macintosh in a Graphic Design Environment”, “Pre-press: Making sure your digital files Print!”, "Quark XPress and Newspaper Production", “Print Production: Creating an efficient workflow”, “Web sites: Build it right, and they will come!”, and "Helping Artists Grow Beyond the Sale of Originals".

Registration and/or Booking Details:

When, Where and How Much?

Details to come.

All Seminars Presented by Julian Luckham of Dedicated Desktop Creative Services

Registration and/or Booking
On-line Payment: To pay securely using your PayPal Account, credit card, or bank account (where available), click here.
By mail: Dedicated Desktop Creative Services:
     425 – 1568 Merivale Rd., Ottawa, Ontario, Canada K2G 5Y7
By e-mail: seminars@dedicateddesktop.com
By phone: 613-223-4620
E-mail updates: For more information on seminars, announcements, etc., e-mail mailinglist@dedicateddesktop.com to be added to the mailing list.

Additional Seminars/Workshops

Testimonials:

Julian was very interesting and knowledgable, considering some of the participants were at different levels in ability, Julian was very helpful and patient, and treated all of the participants equally well. — Heather C.

It was extremely beneficial to learn from someone currently working in the field. Julian really knows his craft!— Ron T.

Julian's enthusiasm for the technology was contagious. Consideration of my specific needs really made a difference. — John B.

Your knowledge is unbelieveable. Even programs I know well had aspects which I had never used before... — George D.

Julian taught a variety of courses and also developed a number of courses that made a great contribution to the Computer Graphics program. Julian was always very professional... dependable, punctual, and committed to his work and the college. Julian was firm and fair with his students, willing to speak his mind honestly and always stressing the industry expectations. Many students commented on how valuable his experience, assistance and advice was. — Catherine Orfald, Director of Education, International Academy of Design & Technology

Julian Luckham has worked for Digital Paradise both in the capacity of a Trainer and as a Graphic Designer. As a trainer he has had the opportunity to teach most of the courses we offer our clientele and has developed and delivered custom training as well. Julian consistently scores high with the students on evaluations in all areas. This includes knowledge of application, rapport with class, ability to answer questions and explain concepts in a clear manner. Personally, I am very pleased with his level of professionalism. – Robert Lee, Training Manager, Digital Paradise

Julian Luckham has been both a substitute instructor and term instructor in the Printing Production Department of Vancouver Community College. Julian is a motivated individual, having developed course curriculum on his own time, which was then offered in our department. We at VCC have found that Julian is a capable individual, ready to meet new challenges. — Beth Callahan, Instructor, Printing Production, Vancouver Community College